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Posted on Tuesday, May 8, 2012
Peggy Olson: Sex sells.
Don Draper: Says who? Just so you know, the people who talk that way think that monkeys can do this. They take all this monkey crap and just stick it in a briefcase completely unaware that their success depends on something more than their shoeshine. YOU are the product. You- FEELING something. That’s what sells. Not them. Not sex. They can’t do what we do, and they hate us for it.
– Mad Men: For Those Who Think Young (#2.1)” (2008)
Understanding the past to understand the future
Posted on Monday, November 21, 2011
It must be human nature – to spend all we make on things that we feel we need. From what I have seen, most of us have our lives set up to spend pretty much all that we earn. In comes the salary, then out go the payments.
Is it human nature to spend what we earn? And what role does the marketing and advertising of products by all those companies out there play?
Posted on Monday, November 14, 2011
I often hear that clients in the B2B environment aren’t quite sure whether Social Media is a real communications channel, and whether it truly delivers measurable results. B2B marketers tend to say: “Sure, in B2C communications, it’s obvious. But the B2B environment is different.”
The question is: Why should it be? Aren’t B2B buyers human beings, too? Human beings who like to communicate? So why should the channels of personal communication be different from communication channels in the business environment?
Posted on Thursday, November 10, 2011
Like most of us, I Skype, email, message, and text daily. My friends and I around the world use all these methods to keep in touch, and for whatever reason, when communicating via these channels we get a bit crazy. If you looked up some of our Skype chat histories or email exchanges you’d consider us fit for a psych ward.
It seems chatting via the above methods loosens our inhibitions. And it is also extremely fun. One person sends an r-rated email out to five or six people, then an hour later you have 30 emails in your inbox with hilarious – albeit ridiculously childish – responses. It happens fast and it is all very reckless.
Posted on Wednesday, November 9, 2011
Last week when I was in Düsseldorf I wanted to go from Golzheimer Platz to Nordpark /Aquazoo. Aparently an easy task for a savvy city rat like myself. After living in some many countries with very different subway systems, I was expecting to simply follow the map and get there. However this is what I encountered:
At a first glance I thought to myself “this is the wrong train”. To my surprise it was indeed the right one. In case you are wondering what’s wrong with this picture, I would ask you to look at it again.
